I would like to send data from niftymbaas to the monaca app that can be skipped to the link destination.

There is a way to use push notifications.
mbaas can pass JSON format data along with push notifications, so you can use it to pass the URL from the server and process the JSON data on the app side to generate a link.

You should read the following pages.
http://mb.cloud.nifty.com/doc/current/push/basic_usage_monaca.html

The answer was a little vague, but if you say whether you can or can't, you can definitely do it, so please try trial and error first by referring to the above.