Binary format specifier in printf

#include <stdio.h>      /* printf */
#include <string.h>     /* strcat */
#include <stdlib.h>     /* strtol */

const char *byte_to_binary(int x)
{
    static char b[9];
    b[0] = '\0';

    int z;
    for (z = 128; z > 0; z >>= 1)
    {
        strcat(b, ((x & z) == z) ? "1" : "0");
    }
    return b;
}

int main(void)
{
    {
        /* String to int */
        char *tmp;
        char *b = "0101";

        printf("%d\n", strtol(b, &tmp, 2));
    }

    {
        /* Byte to String */
        printf("%s\n", byte_to_binary(5));
    }

    return 0;
}

//Assume little endian
void printBits(size_t const size, void const * const ptr)
{
    unsigned char *b = (unsigned char*) ptr;
    unsigned char byte;
    int i, j;

    for (i=size-1;i>=0;i--)
    {
        for (j=7;j>=0;j--)
        {
            byte = b[i] & (1<<j);
            byte >>= j;
            printf("%u", byte);
        }
    }
    puts("");
}

int main(int argv, char* argc[])
{
        int i = 23;
        uint ui = UINT_MAX;
        float f = 23.45f;
        printBits(sizeof(i), &i);
        printBits(sizeof(ui), &ui);
        printBits(sizeof(f), &f);
        return 0;
}